Last updated 24 September 2026
this is Mi does not collect, transmit, sell or share personal data. The app contains no network code. It has no account, no analytics, no advertising and no tracking of any kind. It asks for no permissions: no microphone, camera, location, contacts or photos.
Your conversation
What you type to Mi and what Mi says back are held in your iPhone’s memory while the app is open. They are not written to storage and they are gone when you leave the app. The history is limited to the most recent 80 messages.
Where your iPhone supports it, Mi’s chat replies come from Apple’s on-device language model, which runs on the phone itself. Nothing you type is sent to us or to a cloud service by the app. Where the on-device model is not available, a set of replies built into the app is used instead.
What is stored on your iPhone
One small file, so the adventure can pick up in a sensible place:
- which model you chose (Little Spark, Middle Management or Galaxy Brain)
- the last room you were in
- where you last arrived
That file is excluded from iCloud and device backups. It is deleted when you reset or choose Leave Game, and when you delete the app. Appearance settings (System, Light or Dark) are kept in memory only.
What Apple may collect
iOS controls its own keyboard, its on-device model service and any crash or usage diagnostics you have chosen to share with Apple and developers. That is governed by Apple’s privacy policy rather than ours. If you share diagnostics with developers, Apple may give us anonymous crash reports; they contain no personal data we can use to identify you.
If you email us
If you write to support@thisismi.app or feedback@thisismi.app, THISISITUK LTD receives whatever you choose to send and uses it only to reply to you and improve the game. We do not add you to a mailing list and we do not share your email with anyone.
Children
The app collects nothing from anyone of any age. There are no accounts, no chat with other people, no user-generated content that leaves the device and no links out of the app.
App Store privacy label
Our declaration to Apple is Data Not Collected with no tracking.
Changes
If this policy changes, the date at the top of the page changes with it. As the app collects nothing, we do not expect it to.
Contact
THISISITUK LTD
Support: support@thisismi.app
Feedback: feedback@thisismi.app